Privacy Policy

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This Privacy Policy governs the manner in which Eye Emporium collect, use, maintain and disclose information collected from users (each, a "User") of the Eye Emporium website ("Site"). This privacy policy applies to the site and all products and services offered by Eye Emporium.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when users visit our site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number.

Users may, however, visit our site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site-related activities.


We may collect non-personal identification information about users whenever they interact with our site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.


We use different methods to collect data from and about you including through:

Direct interactions

You may give us your identity and contact by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: apply for our products or services; create an account on our website; subscribe to our service or publications; request marketing to be sent to you; enter a competition, promotion or survey; give us feedback, make a complaint or contact us.

Social media

We collect identity, contact, profile and technical data from our social media accounts.

Facebook: Eye Emporium Facebook and John High Facebook

Instagram: Eye Emporium Instagram and John High Instagram

Eye Emporium Twitter and John High Twitter

LinkedIn: Linked-In

Automated technologies or interactions

As you interact with our website and our marketing emails, we will automatically collect usage and technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, embedded pixels or plug-ins, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.


Our site may use "cookies" to enhance user experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.


We use your personally-identifiable information to track the usage of our website and communicate information via email. We require this information to understand your needs, fulfill your requests and provide you with a better service. We may collect and use Users personal information for the following purposes:

To improve customer service

Information you provide helps us respond to your customer service requests and support needs more efficiently.

To personalise user experience

We may use information to understand how our users as a group use the services and resources provided on our site.

To improve our site

We may use feedback you provide to improve our products and services.

To process payments

We may use the information users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

To send emails

We may use the email address to send user information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

We may periodically send promotional emails about new products, services or other information which we think you may find interesting using the email address which you have provided. You can unsubscribe from our mailing list by clicking unsubscribe on the email or by writing to us. You will receive marketing communications from us if you have requested information from us or purchased products from us and you have not opted out of receiving that marketing.

To send SMS

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners,for the purpose of enabling and operating our text messaging program.

To recruit staff

We may use the information to consider job applications and requests for employment opportunities.

To keep internal record

We may use the information to keep internal record.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Our site is in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for users.


We do not sell, trade, or rent users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policy. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.


Clinical records are kept for at least 10 years as recommended by our professional bodies. If you do not want to continue to use our services, please let us know so that your record can be made inactive and hidden from view, but it will not be deleted.

If you want to continue using our services but do not want to receive correspondence from us OR only want to receive recall correspondence, please let us know so that we can update your settings accordingly.

If you have not attended the practice but have chosen to subscribe to our email bulletins through our website and agreed to us using your personal information for direct marketing, your data will not be held on our practice database and you can chose to unsubscribe from our e-mail server at any time by writing to us or clicking unsubscribe on the email, whereupon your data will be deleted.


Eye Emporium has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Last update November 2023