Unless you’ve been living under a rock for the past 15 years or so, you will have heard of Ray-Ban. If you don’t own a pair of sunglasses or spectacles from the iconic brand, it’s very likely that you know someone who does.
You’ll have seen Ray-Bans adorning the face of celebrities on television, and if you flick through the pages of a fashion or gossip magazine you’ll definitely spot a pair. Celebrity fans include Beyonce, Johnny Depp, Kate Moss, Brad Pitt, the Kardashians, Robert Pattinson, Julia Roberts, David Beckham, Harry Styles… the list goes on and on. And that’s not just because Ray-Ban is one of the ‘in’ brands of the moment. No, they’re classics, and for great reason.
You see, although Ray-Bans have had a resurgence in popularity over the past 15 or so years, they’ve been regarded as one of the highest quality eyewear brands since 1937 when they were founded by Bausch & Lomb. In fact, the frame that Ray-Ban is most famous for – the Aviator – began its development back in 1929 for the US Army Air Service.
The Air Service needed sunglasses to stop them getting headaches and feeling sick when they were flying at new, higher altitudes in the bright blue and white skies. Bausch & Lomb were asked to create a prototype, and they came up with the ‘Anti-glare’. Its green lenses removed glare without obstructing a pilot’s vision, which was exactly what was needed. These green lenses were then added to a metal frame and the Aviator as we know it today was created. Bausch & Lomb took out a patent on these sunglasses in 1937.
In 1939, Ray-Ban took their glasses to a wider audience and created the Outdoorsman, specifically with huntsmen and fishermen in mind. In the 1940s Ray-Ban created a gradient lens, and then in 1952 they created the Wayfarer, which was hugely popular and favourite by Hollywood movie stars like James Dean and Audrey Hepburn.
Ray-Ban had a huge following and remained extremely popular until the 90s, when rival brands started to overtake them. In 1999 Bausch & Lomb sold Ray-Ban to Luxottica, an Italian eyewear manufacturer that you may have heard of.
This brings us to today, where, as you know, Ray-Ban is the cult brand that it was back in the 50s, 60s, 70s and 80s. Now Ray-Bans are popular with all kinds of people from Hollywood stars, to festival goers, and from fashionistas to sportsmen and women.
At Eye Emporium, you know we love to provide you with a huge selection of frames to enhance your style, but we also care about quality eyewear that protect your eyes from the dangers of the environment, and help you to do the things you love without obstruction. That’s why this year we’ve expanded our Ray-Ban range in all of our practices, giving you a choice of more Ray-Ban styles, colours, and lenses than ever before.
As well as the old classics like the Aviator, the Outdoorsman and the Wayfarer, we have more contemporary frames such as the ClubMaster and the Justin. You can choose the colour of your frame and the type of protection you need from your lens. For example, if you spend time outdoors enjoying yourself you may want the G15 lens that absorbs 85% of visible light, leaving you free from worrying about UV damage to your eyes. If you drive a lot, you might consider a gradient lens so that you can see the road without glare, but you can still see your dashboard. Or maybe you want a mirrored lens that protects your eyes while looking cool?
Our experts in practice will help you to decide which Ray-Ban frames are for you, and they’ll take you through all of your lens options, so you don’t need to worry too much about what you need, just what you want!
The only problem you will have is that you simply don’t want to take off your new Ray-Ban sunglasses. But Ray-Ban has even thought about that, and they now have a range of optical frames that you can wear if you’re long or short sighted, or even if you just like to wear spectacles! Some of the frames are just like the sunglass frames, with the Wayfarer and the ClubMaster being popular choices. And there are also some different styles to choose from if you prefer a more understated optical frame.
So that just leaves you with one thing to think about: which frames best suit you and your personality?
At Eye Emporium, we’ve just taken delivery of the newest Ray-Ban collections, and we have new arrivals regularly. Just pop in to see the range, and speak to our experts if you need a hand choosing between your favourites; we’re always happy to help!
For more information about Ray-Ban at Eye Emporium, or if you’d like to arrange your next eye examination, simply give us a call on 0800 020 9202, or email firstname.lastname@example.org. We can’t wait to see how you look in your new Ray-Ban frames!